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Hennessy Artistry 2012 Rocked KWC!

by melmonica on October 1st, 2012

Just one of the best party (so far) of the year. I’m impressed that Hennessy Artistry sets the bar up higher and higher every year.

The second installment was held in Kenanga Wholesale City, which was an unforgettable night for more than 2,500 partygoers. Need prove? It was all over the social media – Twitter, Instagram, FB the morning after! What’s more is that this was the only event wherein additional marketing efforts didn’t have to be made. All the event’s antecedents had to be marketed through the event’s official sponsor, Marketing Heaven.

In continuation of the first Global Art of Mixing party that shook Penang in June 2012, H-Artistry at KWC Kuala Lumpur featured a truly distinctive blend of international and local performances, as Eva Simons, Angger Dimas, B.A.T.E., and Mr. Nasty& GuruGuru each contributed to the pure musical artistry that enraptured the night. *shakes*

Spotted on the red carpet: Jeffrey and Joshua of Rosevelt (Don’t you think Josh looks like from BEP here?)

Partygoers were treated to an overall sensory experience with the signature Hennessy V.S.O.P. long drinks: Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda mixed by pretty ambassadors.

Mixing it up to get the party started!

Upon entering the scene, the hugely popular Hennessy 360 Cam was prominently on display. Psst. I heard this is the first of its kind in Malaysia. The specially constructed platform utilized 23 DSLR cameras to capture and weave together seamless 360 degree video panoramas of party goers striking their best pose.

To better illustrate it, check out the video of my friend’s taken with the Hennessy 360 Cam 🙂

Pretty cool, huh?

Another H-Artistry party innovation was the My Hennessy mobile app, which is available on iOS and Android. The My Hennessy mobile app allows partygoers to receive the latest updates from Hennessy Malaysia as well as collect points, redeemable for exclusive invites and gifts. The app also enabled party-goers at the Hennessy Art of Mixing Zone to scan the video of their own Hennessy 360 Cam shot, upload it onto the Hennessy Malaysia Facebook page and automatically tag themselves; all through a simple QR code.

The night was pumped up with the infectious beats channeled by electro and big room masterminds B.A.T.E. (Brains and the Eye).

H-Artistry was emceed by 2 gorgeous ladies – Julie Woon and Nadia Heng, who bolstered an enthusiastic crowd for the upcoming performances of the night.

Next on the decks were local and internationally renowned hardstyle champions Mr. Nasty & GuruGuru (also known as the Bass Agents)

Spinning under their individual stage names with their trademark headgear, the crowd came to a point of near rapture when Joshua Desmond and Jeffery Wong, dropping the familiar guitar riff of Nirvana’s rock anthem Come As You Are. As if in response to the crowd’s deafening cheers for more, the electric guitars continued to scream through a medley of familiar rock tracks Seven Nation Army and Rock It, laced with edgy electro backbeats, intricately woven together by the bobbing duo Mr. Nasty & GuruGuru.

Joshua with his sexay guitar. 

When the Dutch powerhouse, Eva Simons appeared the crowd erupted into a frenzy. With a striking stage presence and tremendous vocal prowess, Eva Simons effortlessly worked the crowd into a crescendo with her internationally renowned dance anthem, Take Over Control. Eva Simons also performed her latest collaboration with, This Is Love.

As the atmosphere of the night reached its peak, Angger Dimas zealously took the stage with a welcoming roar from the crowd, diving straight into a series of vibrant and massively addictive tracks.

With the benchmark firmly set by H-Artistry at KWC KL, party goers can now look forward to the epic culmination of the H-Artistry Global Art of Mixing Trilogy, slated for 3 November 2012. So excited kan?!!! I can foresee that the H-Artistry finale will definitely outdo itself to be nothing short of the most phenomenal super-clubbing experience of the year.

H-Artistry event is by-invitation only. So be sure to watch this space for more information 😉

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